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We created the Gift For Everyone series to show how the AncestryDNA kit makes an easy, catch-all, and meaningful gift. The following videos spots are digital first, intended to play across YouTube and other social platforms.
I was the Creative Producer for these pieces, which involved me being the lead writer and overseeing the project from concept to production and launch. The series resulted in a 500% increase in search lift, and the videos received +1.5 million views (each!) in their first week on YouTube.